industry, according to 2021 Statista research. It's gender-free because they are made for both.'Īt least the businesswoman, who first majored in interior designer but was drawn to fashion, graduating in 2007 from the California College of the Arts, had a head start on experience for the $318 billion U.S. Asked if that means her product line is centered around specific colors or shapes, she added: “No, and all items are fitted on both boys and girls. Rather, she says, her products are “blends” of those established clothing styles. She disputes labels like gender neutral or unisex. “This has to change,” she remembered saying.īrunner formed her business, making children’s clothing that can be worn by either gender that’s been commonly referred to as “unisex” clothing - meaning for everyone, while drawing on her past experience. Why not just lump them together as children’s wear? She recalled questioning why stores separated children’s clothing departments between boys and girls. He chose a purple princess costume.īrunner, 48, vividly dictated what he said at the time: “I don’t want to be a girl. Four years ago, she went as Batman for Halloween.

Jacob opts for “sparkles,” skirts and pink roller skates. Chloe likes to dress in all black with a black panther mask, a San Jose Sharks jersey, camouflage pants and stomp around in boots, a tool belt and anything dinosaur related.

In their clothing preferences, Brunner’s 9-year-old twins, Jacob and Chloe, have reversed deemed traditional roles. It is called StereoType, a children’s brand that was inspired by lessons learned in her own household. It’s a clothing line - one the Glen Ellen designer started in November 2020.

In a world fraught with labels, misnomers and divisions, gender-free fashion means more than a catchy line to Elizabeth Brunner.

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